Nowadays technology has been restructured and it is good to use online advertising to make money online. Google has been doing this since its inception and has now emerged as one of the largest advertising companies in the world. Google has used smart advertising techniques to become number one in the world and is still looking for innovative and innovative advertising techniques to earn more revenue online and maintain its leading position in the world. Is. Not only Google, but many other online publishers are also using online advertising techniques to make money online and none of them have become self-made billionaires by doing so. Many online publishers use CPC advertising and a large number of publishers use CPA advertising. Both advertisements have their own advantages which are discussed in detail.
CPC stands for Cost Per Click. As the name implies, it is worth a click. The idea is simple, every time an ad clicks on a banner ad or any other ad, the advertiser has to pay some money. Google AdSense has been using this online advertising technique for a long time. One of the major drawbacks of this technique is that publishers who publish ads or webmasters cannot make a good amount of money using CPC because they cannot simply force visitors to their website to click on the ad. ۔ The price agreed between the advertiser and the publisher is very low and usually a few cents per click. This shows how cheap CPC is. General statistics say that at least 50% of visitors to your website should click on this ad so that you can make a lot of money.
Now the next question that comes to your mind is what is CPA? So the answer to your question is that CPA means cost per action. As the name suggests, the advertiser has to pay a price for any action taken on the ad. CPA is the second most popular advertising technique after AdSense. The publisher of this ad is able to make a good profit using CPA techniques. CPA is very different from CPC because CPA’s revenue depends on the actions it takes on this ad. In other words, the action can be sold. For example, there is a company that offers a publisher a 5% commission if their product is successfully sold. So when the sale stops the publisher will get 5% on the items that are sold using this ad.
The whole discussion is summarized below.
CPC generates revenue when the ad is clicked. CPA, on the other hand, generates revenue when an ad is clicked and certain actions are taken, such as selling an item using that ad.
CPC advertising requires a lot of traffic to make it huge, but in CPA you don’t need a lot of traffic to keep potential buyers of your product.
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