AdSense uses Google AdWords ads to display on your website. Google AdWords is a PPC scheme and is determined by the price of the ad slot bid. The higher the bidder, the higher the position in the search. This is also true for bidding.
This is seen from the point of view of advertising. At the publisher’s end, a higher bid means more revenue after clicking on the ad.
Bid difference is the price difference between Google ads. The top spot will always cost more and the bottom spot will cost less.
Due to stiff competition, the bid gap between the top 4 ads will be very small. Once you get it, the difference is huge.
Bids for the top four bids can be as high as $ 7, $ 6.90, 75 6.80 and 75 as 6.75, and for the fifth position as low as 10 cents. The competition for the top 4 positions is high because advertisers know that most Google ads are in a slot with a maximum number. There are 4 published ads.
See the amazing difference.
If you’re showing too many ads, this bid difference can lead to lower revenue.
If you run the maximum number of ads through Google, you will be displaying the highest bidding ads with the ones that cost the least.
Because low-cost ads will be more likely to be clicked than others.
You may have noticed in your Google AdSense reports that some clicks are generating 2 cents or 5 cents. If the ECPM is significantly lower than any other unit in your channel’s reports, this indicates a large bid difference.
If your site is not generating revenue as a result of your clicks, it’s time to act.
Another factor in low bidding is the “Made for AdSense” sites. These sites run low-bid ads through AdWords and then use that traffic to drive traffic to their site, including AdSense ads.
They take advantage of other people’s content to keep their content on less websites.
This can help reduce the number of ads on your site.
You will click less because the total number of ads will decrease but the revenue per click will increase.
You’ll need to monitor the situation to see if reducing the number of ads helps you increase revenue.
#Bid #Gap #Effect #AdSense